ageLOC® science
Is age catching up with your looks? Keep it under control with Nu Skin® and ageLOC®. Developed by Nu Skin® in collaboration with leading scientists, the ageLOC® science is a revolutionary approach that is changing the way we appear to age. This unique and proprietary approach to the science of ageing is based on the discovery of age-related super markers or - as Nu Skin® calls them - “arSuperMarkers.” Nu Skin®’s exclusive ageLOC® science targets these arSuperMarkers, the ultimate sources of ageing that can influence how we age.Through ageLOC® science, Nu Skin® was able to identify certain genes that can influence the way we look as we age. These functional groups of genes are key arSuperMarkers. ageLOC® science balances these arSuperMarkers to their youthful patterns of activity and incorporates this science into the development of Nu Skin® products.
The ageLOC® Opportunity
By 2030, the number of people worldwide over the age of 60 is expected to reach more than one billion. By 2015, the anti-ageing industry is expected to grow 76 percent in the United States, 73 percent in Europe, 72 percent in Japan and 82 percent in the Asia-Pacific region.The rise of ageing consumers in most developed markets presents a remarkable marketing opportunity for those in the anti-ageing industry. The demand for products that help to diminish or even turn around the ageing process is high. The potential for growth in the anti-ageing market is not only expected to skyrocket, it is here for the long term.
Building on this global anti-ageing megatrend, Nu Skin® delivers ageLOC®. ageLOC® serves as a powerful platform for Nu Skin®'s Distributors as they continue to benefit from significant social and economic megatrends, including the growing ageing population. Additionally, the economic environment bodes well for Nu Skin® ’s direct selling business model as Nu Skin® offers an attractive option for those who need to supplement or replace their income in today’s harsh economy.
"Nu Skin® continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in Distributor commissions of all direct selling companies listed on the New York Stock Exchange," said Ashok Pahwa, chief marketing officer at Nu Skin®. "That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin®’s 25-year history with US$1.25 billion in sales."
This information has been taken from: ageLOC Science
